Welcome!
September 2016-Present
Team Lead, Creative Operations (March 2022 - Present)
As Team Lead, Creative Operations: Content, I am responsible for the below in a hands on and managerial capacity.
Ensures Hulu Brand Consistency Across Marketing Graphics
Deliverables Scope: Keyart, AV, OOH, DOOH, Social, Digital Programmatic / Banner Ads
OnChannel, Partnerships, Digital Synergy, Ad Sales and International.
Team Scope: Hulu Originals, Original Partnerships: ABC News Studios, Searchlight, 20th, Onyx Brand, Licensed, Adsales, FYC, International, Synergy
Help Create and Maintain Hulu Branding Best Practice Documents
Hulu Originals Keyart, AV, Digital Banner, Social, DOOH, FYC Guides
Hulu Originals Show Specific Style Guides
Original Partnership Guides: ABC News Studios, 20th, Searchlight, Onyx
Support Executive Level Presentations
Hulu Originals EP Presentation Graphics Support
Disney executive presentations and mockups (ie. Disney Investor Day image finishing, Disney Day Stage mockups, Bob Chapek presentations)
Onboard and Consult Internal and External Agency Partners on Branding Best Practices using Hulu Branding Guides.
Help build and manage a team dedicated to bringing hulu content to market at the highest level of excellence and efficiency.
OnSite contractors and full-time employees
Offsite vendors: Media Mint
Help Operations Senior Leads forecast design and production needs; assist in coordination of assIgnments and workflows
Senior Designer, Greenhouse (December 2020 - March 2022)
I began my career at Hulu as an Associate Designer and have worked my way up to Senior Designer. As the team grew over the years Greenhouse (our internal marketing creative team) was formed, to focus specifically on the brand and creative of Hulu. As and Originals Senior Designer, I work alongside all members of teams, production designers, design leads and the creative marketing leads to shepherd campaigns for our original and partner content. I work on concepting mood boards down to digital banners, ensuring the look and feel of each show is consistent throughout all deliverables.
Designer, Greenhouse (April 2019 - December 2020)
Associate Designer, Greenhouse (September 2016 - April 2019)
december 2013-september 2016
Designer
During my time at BLT I worked on the Broadway production team, which created marketing needs for all of Scott Rudin’s plays. I was responsible for creating banners, social ads, and websites for our plays, while ensuring all design adheres to our key art look. I was the head of the digital team and was a constant in the team, so I helped manage the new designers constantly coming in.
March 2013-October 2013
Designer
My time at MNTN (formerly Steelhouse while I was there) I created digital retargeting banner advertisements for over 60 clients, developed engaging visuals as well as copy for innovative retargeting campaigns. I designed and adapted work in multiple sizes and thinking of interesting designs and functions that will catch a customer’s eye on a busy website. I created retargeting ads and return to offer ads that show the brand aesthetic as well as elevating design for clients with simple websites.
january 2012-march 2013
Associate Designer
Spearheading design concepts given by the heads of the Communications and PR department. Designing Banners and graphics that are displayed on the company’s website homepage, the company donation page and two different types of e-mails. Manipulating and Enhancing photos taken out in the field to be displayed in Headquarters and DC Office. Creating all graphics for the company Twitter page, including Profile picture, and multiple background images.
august 2011-march 2013
Design Intern
Assisting the Art Director and Marketing Editor in graphics and design aesthetic for www.thezoereport.com which includes; creating polaroids with images of products inside that are used on the website. Using existing templates, modifying e-mail templates and data pages to send out to existing and potential clients.